- Peacock To Bow With Premier League Soccer, But Amazon, Roku Deals Still MIA
Digital News Daily, Karlene Lukovitz - Friday, July 10, 2020
NBCU reveals an exclusive new U.S. streaming deal with the U.K. socc ...
- Comcast Adds Rival Dish's Sling TV To Xfinity Flex
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
As cable subscribers continue to dwindle, Comcast is expanding its alliance wi ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. C ...
- FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze Promo
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Fubo, which joins YouTube TV and others that have upped prices th ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media ...
- DirecTV, AT&T TV Raise Prices For New Customers
Digital News Daily, Karlene Lukovitz - Wednesday, July 1, 2020
Prices for existing customers of those two services, and for live-streaming servi ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agenci ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Video Insider, Karlene Lukovitz - Tuesday, June 30, 2020
Churn rates for OTT services overall rose 6 percentage points versus ...
- Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Unbundled, stand-alone broadband service -- not packaged with mobile, and/or pay ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - Ju ...
- NBCU, Google Ink Peacock Distribution Deal
Digital News Daily, Karlene Lukovitz - Wednesday, June 24, 2020
But Peacock, like rival newcomer HBO Max, still has no agreements wi ...
- Disney+ Rolling Out To 8 More European Countries
Digital News Daily, Karlene Lukovitz - Wednesday, June 24, 2020
The seven-month-old streamer's continued global expansion will position it to be ...
- Disney+ Drops 7-Day Free Trial In Favor Of 'Hamilton' Buzz
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
The company has launched its marketing blitz for the movie of t ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad forma ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important th ...
- 23% Of U.S. vMVPD Users Also Have Legacy Pay TV
Digital News Daily, Karlene Lukovitz - Friday, June 12, 2020
The emergence of Hulu Live TV and YouTube TV, which carry t ...
- Consumer Video Spending To Remain Flat As OTT Rises, Traditional Media Declines: Analyst
Television News Daily, Wayne Friedman - Thursday, June 11, 2020
MoffettNathanson Research says total U.S. consumer spending on video will stabilize ov ...
- Staff Petition ViacomCBS To Drop Channel From PlutoTV Over Bill O'Reilly Show
Digital News Daily, Karlene Lukovitz - Thursday, June 11, 2020
A petition accuses O'Reilly of having a history of racist remarks. ViacomC ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
Television News Daily, Jed Meyer - Thursday, June 11, 2020
Static media plans must evolve to meet the current reality. One maj ...
- 45% Of Consumers Say They'll Continue Paid Streaming Services Post-COVID
Digital News Daily, Karlene Lukovitz - Wednesday, June 10, 2020
More than half -- 56% -- of U.S. adults say they're usi ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- Lights, Camera, Action: Performance Video
Show Daily, Nina Lentini - Tuesday, June 9, 2020
As a direct-to-consumer bra and underwear company, 2020 was going to ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- 76% Of U.S. Households Have OTT Services, Vs. 62% With Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Monday, June 8, 2020
Of the 41% of households that took trial subscriptions for at lea ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID- ...