Tag results for "ott"
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics AdsIn 2022, political advertising will hit another record total for broadcast ...
- Analysts Boost 2022 Local Ad Spend Forecast, Especially For TV, OTTBIA's last forecast called for $161.5 billion in total local ad revenu ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022One of the fastest-growing segments continues to be new digital and O ...
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May ChangeIs there enough ad inventory to accommodate all veteran, big branded ...
- Disney's Cable TV Nets Sink 10% In Subscribers YoYDisney's annual report says its distributed U.S networks have each dipped so ...
- Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer HoursConsumption of apps or services that don't carry advertising, such as Netfl ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand CampaignKhaled expresses his genuine love for Pandora with three ads that wi ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market AdvertisersMeasurable outcomes include return on ad spend/ROAS. ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain MomentumFAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- After A Slow Period, D2C Marketers Increase CTV/OTT SpendThe expectation is that 10% of D2C marketers' budgets will go ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming ServicesOptimum and Suddenlink customers will now be able to sign up f ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment ExperienceThe streamer showcases thousands of trailers for streaming series, movies and spor ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021Last year, more YouTube viewers watched content on their big TV scree ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9BDriving this high estimate is the use of Facebook as a fundraisi ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV RisesNational TV on broadcast and cable networks is only expected to gr ...
- OTT Services With Broad-Based Content Command 70% Of Video Viewing TimeThat's why predominantly vertical ad-supported streamers like Crackle have been pushing ...
- Same Ads On CTV/OTT Lose Viewers' Attention, Depending On FrequencyTV commercial wear-out isn't just about too much frequency of viewing spot ...
- Judge Orders Locast To Permanently Shut DownA federal judge on Wednesday prohibited Locast from resuming its service, whi ...
- Newsy Preps For October Rollout, Targets Most Broadcast MarketsThe opinion-free, 24/7 news platform will reach 90% of U.S. television home ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad CampaignTinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- Locast Suspends Operation After Losing Key Court BattleThe company's move came two days after a federal judge said Loca ...
- Sling TV Gets New Barstool Sports Channel, But Loses Locast-Based Local Channels AccessThe live-streaming service is assuring subscribers that they can still access fr ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry UsageThe final version provides additional detail related to its consideration of "continuo ...
- OTT Platforms' Ad Spend Increased 47% In 2021MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 BillionKantar notes that its estimate is a more conservative industry number, "n ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And GrowingDigital media -- especially social and paid search -- dominate local advertiser ...
