Tag results for "ott"
- Talon Unveils Unified OTT/Out-of-Home Media BuysThe goal is to deliver "measurable incremental" audience reach tied to explic ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, BuyersFree at launch, the tool enables media buyers, planners and marketers ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TVThe company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every MarketerRising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- 46% Of U.S. Broadband Homes Have 4 Or More Streaming SubscriptionsThat's more than double the 22% found in Q1 2020. ...
- Scripps Bows Statewide OTT News Network For FloridaThe network will air real-time reporting from Scripps' six local TV statio ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion OpportunitySome 54% of viewers say they abandon a streaming program when ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT AdsBuyers and sellers have widely different views on the data available f ...
- Premion Expands Polk Automotive Data For CTV/OTTLast month, the Tegna-owned platform announced attribution deals with Polk and Arrivali ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVPAfter DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Not Just OTT Ad Dollars, TV Stations Want Higher FCC-Regulated Carriage FeesGray TV wants OTT streamers to pay the same carriage rates ...
- Amazon Fire TV Spends Big In National TV, Roku Less SoOver the past year, Amazon Fire TV has spent $57 million ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option IncludedThe service will include access to Warner Bros. movies, at no addition ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To PresidentOh was previously co-chief operating officer of the local TV station group ...
- OAAA Buyer's Guide: It's The Video, StupidIn a major push to equate video ads in digital out-of-home venu ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly HalfThe U.S. -- the world's largest AVOD market by ad revenues ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is EvolvingBlogs are among the top nontraditional retail media channels used or consider ...
