Tag results for "ott"
- Local TV's Big Ad Fight: Digital Media Delivers Competitive PunchTV stations must strike out on their own to bolster new sourc ...
- Amazon Claims 120M Homes Monthly For Its OTT Video BusinessThe company says OTT advertising now appears on IMDb TV, Twitch, t ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront NegotiationsBy one important measure -- the premium advertisers pay to buy short-te ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber LossesVerizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' post ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To RokuAmid a push to get buyers to shift large budget chunks ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital BudgetsNative ad formats including paid branded content and influencers now represent t ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In SecondNetflix's percentage of existing subscribers leaving the service was a low 2. ...
- Scripps OTT Newsy Now An Over-The-Air TV PlatformThe network will launch October 1, covering 80% of U.S. TV hom ...
- As Data Hacking Grows, What Happens To Legacy Media?Traditional media, especially those companies with TV stations and cable operations, ha ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV NetworkTwist's programming includes leading off-cable TV network reality and unscripted TV show ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketerPluto TV and other free, ad-supported streaming services will face greater competiti ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast StartAd-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV StationsThe Audience Forecaster will help address big industry problems in the O ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad GainsOverall company-wide revenue grew 40% to $591 million, with local TV stati ...
- ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 BillionThe bulk of streamer revenues came from CBS All Access, Showtime OT ...
- FCC Republicans Endorse Regulations For Social Media, Champion Free Speech For TVEgged on by former President Donald Trump, Republican policymakers spent the bett ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns PaysAnalyses of Comcast client campaigns promoting movies and TV shows also provi ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future AccreditationThe Media Rating Council released a draft of new guidelines for measuri ...
- Vizio Ads Kicks Off New Frequency Media Tool For BrandsMarketers can set limits on how often a Vizio TV within ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: StudyWhile spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video ServicesMVPDs need to offer video streaming and other advanced features as value-adde ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 MillionThe total of 55 million monthly active viewers for its ad-supported O ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience TargetingThe integration will enable advanced audience targeting of audio audiences across connect ...
