- You Don't Have to Be... JewBelong's Judaism Rebranding Project
Brand Insider Podcast, Steve Smith - Friday, July 23, 2021
Even a crusty, jaded critic of the advertising industry like me c ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
Video Insider, Karlene Lukovitz - Tuesday, July 20, 2021
The partnership adds combat sports to the ad-supported B2B streamer's mix ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a ne ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning a ...
- RepresentUs Enlists Katy Perry, Orlando Bloom For PSA
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2021
The effort includes social media posts from celebrities and influencers including Lizz ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- JewBelong Fights Anti-Semitism With Serious Humor
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 9, 2021
OOH campaign is aimed partly at younger Jews who are "not us ...
- NBCU, ReachTV Strike Expanded Airport-Video Ad Deal
Television News Daily, Wayne Friedman - Monday, June 7, 2021
ReachTV says it is connected to more than 1 billion travelers, wi ...
- NBCU, Airport Network ReachTV Bow Expanded Content Deal, Ad Sales Partnership
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
As the coronavirus threat begins to abate and travel picks up, NBCUnivers ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- Mini Offers Whimsical NYC Activation
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
"The activation is fun because it visually shows how easy it ...
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
MediaDailyNews, Joe Mandese - Wednesday, May 26, 2021
Following a series of unusually aggressive actions by what would be expect ...
- OAAA Buyer's Guide: It's The Video, Stupid
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major push to equate video ads in digital out-of-home venu ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2021
National CineMedia's optimism is building for the big, more complete theatrical re-openi ...
- Former MullenLowe Profero Chairman Joins Project X Board
People on the Move, Steve McClellan - Monday, May 10, 2021
OOH agency Project X has added Aaron Reitkopf to its Board ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
MAD, Steve McClellan - Monday, May 3, 2021
The new unit, Talon-Buntin America, based in Nashville, will be led ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement servic ...