- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2021
National CineMedia's optimism is building for the big, more complete theatrical re-openi ...
- Former MullenLowe Profero Chairman Joins Project X Board
People on the Move, Steve McClellan - Monday, May 10, 2021
OOH agency Project X has added Aaron Reitkopf to its Board ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
MAD, Steve McClellan - Monday, May 3, 2021
The new unit, Talon-Buntin America, based in Nashville, will be led ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
- Talon, Hivestack Form North American Alliance
MAD, Steve McClellan - Tuesday, March 30, 2021
Talon said the new partnership enables it to expand access to O ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Mediabrands' Rapport Debuts Eco-Friendly OOH Signage
MAD, Larissa Faw - Tuesday, February 23, 2021
Agency leaders first began testing sustainable OOH print ads in the spri ...
- 3 Out-of-Home Myths to Overcome for the Rebound
MAD, Jonathan Conway - Wednesday, February 17, 2021
There's a preconceived notion that out-of-home (OOH) media, while proven as ...
- National CineMedia Strikes New Ad Inventory Management System Deal
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
To compete with digital platforms, NCM made a new long-term deal wi ...
- OAAA Announces Diversity Collective
MAD, Larissa Faw - Tuesday, February 16, 2021
Named OOH UNITED, the new program will work collaboratively to promote ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- GameStop Reddit'ers Start Spreading Their Gospel Via OOH
MAD, Larissa Faw - Monday, February 1, 2021
One ad in Times Square New York Friday appeared with the messag ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Project X Unveils New Suite Of Client Tools, Rebranding
MAD, Steve McClellan - Friday, January 29, 2021
A new analytics dashboard, enhanced first-party data platform and a rebranding sign ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year Honors
MAD, Larissa Faw - Thursday, December 17, 2020
The "Thank You" messaging appeared in the New York, Los Angeles, S ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- New Management At Kinetic As Kaplan Is Named Global CEO
MAD, Steve McClellan - Tuesday, December 8, 2020
A 20-plus year industry veteran, most recently Keith Kaplan was an advis ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdo ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising ...