- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
Anyone who has worked in or visited a WeWork facility likely ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
Out to Launch, Steve McClellan - Friday, November 13, 2020
Tiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped ...
- Meredith, Health Media Network Partner On OOH Video In Doctors' Offices
Publishers Daily, Sara Guaglione - Tuesday, November 10, 2020
The new alliance gives Meredith an additional distribution channel for its existi ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fe ...
- Election Night TV Viewing, Including CTV And OOH, Down 20% To 56.9M Viewers Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
For this year's election, 21 networks aired results with a Nielsen-measured 56 ...
- Second Presidential Debate Down 14% From The First: Nielsen
Television News Daily, Wayne Friedman - Friday, October 23, 2020
Fifteen networks aired the event, with Fox News Channel posting the be ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% high ...
- OAAA Taps Omnicom Veteran As CMO
MAD, Larissa Faw - Monday, October 5, 2020
Christina Radigan is tasked with increasing engagement and membership on the nation ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- 'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value
MAD, Jim Wilson - Tuesday, September 22, 2020
The medium has evolved significantly in recent years and is on t ...
- Why OOH Makes Sense For Mistrustful Political Environment
Marketing Politics Weekly, Christian Vollerslev - Wednesday, September 16, 2020
Out-of-home allows candidates to deliver a simple, straightforward message free from fra ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Blueco ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based vid ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- Havas Media Signs On With Talon For NA OOH Services
MAD, Steve McClellan - Thursday, August 27, 2020
The agreement marks an expansion of an alliance between the two fir ...
- One Year After 'Chicken Wars,' Popeyes Can't Wait To End 2020
Marketing Daily, Steve Ellwanger - Tuesday, August 25, 2020
A vertical out-of-home display in Times Square mimics the traditional New Year ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- LAMAR Advertising In Middle Of BLM Billboard Controversy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 11, 2020
Sam White, a descendant of Confederate veterans, who protested against the Chath ...
- 'O, The Oprah Magazine' Puts Breonna Taylor Portrait On 26 Billboards
Publishers Daily, Melynda Fuller - Monday, August 10, 2020
There are 16 billboards, one erected for each year of Taylor's lif ...
- Two Firms Offer New Way For Consumer Brands To Reach Doctors, Patients
Marketing Daily, P.J. Bednarski - Wednesday, July 29, 2020
Location-based video network Captivate partners with PatientPoint, which has been presenting medic ...