- Turo Partners With Adult Swim
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
A car based on the character Morty Smith from "Rick and Mort ...
- TV Viewing Metrics Get Bigger - And Fuzzier
TV Watch, Wayne Friedman - Friday, November 15, 2019
Nielsen is including out-of-home viewing in its traditional TV measurements next yea ...
- JCDecaux Expands Giants Screen Network Beyond London
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
JCDecaux is expanding its large digital screen network outside of London ...
- GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print
MediaDailyNews, Joe Mandese - Monday, November 4, 2019
Outdoor, radio and print-based media -- once the bulk of all ad-support ...
- Audi Creates Millennial-Favorite 'Qnicorn'
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The original post on social media garnered thousands of engagements and quick ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- Counterpoint: When Is An Impression Not An Impression?
MediaDailyNews, Tony Jarvis - Sunday, October 13, 2019
Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPo ...
- How Out-of-Home Amplifies Weekly Audience Reach
Research Intelligencer, Joe Mandese - Friday, October 18, 2019
Adding out-of-home media to a campaign's mix boosts weekly audience reach ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Aven ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- OOH Shop Project X Adds Investor Tritium To Help Scale Its Business
MAD, Steve McClellan - Tuesday, October 8, 2019
The agency said that the investment would help expand its staff a ...
- The Late Erwin Ephron's Measurement Contributions Still Ring True
MediaDailyNews, Kym Frank - Wednesday, October 9, 2019
With Ephron's input, the industry made the leap forward from daily effecti ...
- Volkswagen Partners With Nike
Drive Time, Tanya Gazdik - Monday, October 7, 2019
The automaker's I.D. Buzz Cargo concept vehicle has been outfitted to resemb ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Agencies Learn Value Of Fortune-Cookie Advertising
MAD, Larissa Faw - Monday, September 30, 2019
Agencies had viewed placing brand messages in fortune cookies as a "cu ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- Outdoor Media Targets Advertising Week
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has so ...
- Out-Of-Home Ad Forecast Sees Sharp Gain In 2020
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2019
PQ Media says growth will ramp up in 2020 and the yea ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters ...
- 'Tis The Season For Billboards Promoting The New Fall Shows
TVBlog, Adam Buckman - Tuesday, September 10, 2019
Here in New York, the new fall TV shows are being ballyhoo ...
- Audio OOH Ad Marketplace Debuts
MAD, Steve McClellan - Wednesday, September 4, 2019
The new network, from Vibenomics, follows report from the Out of Ho ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars
MediaDailyNews, Wayne Friedman - Wednesday, August 21, 2019
This is the best quarterly growth since 2007, according to the O ...
- Out-of-Home Ad Spending Accelerates In Q2
MediaDailyNews, Joe Mandese - Thursday, August 22, 2019
Out-of-home ad spending rose 7.7% during Q2 2019, according to an analys ...
- Tubi Takes On The Big Guys With Cheeky Urban Campaign
Video Insider, Karlene Lukovitz - Tuesday, August 6, 2019
Billboards in four major markets encourage viewers to "cheat" on paid Netfl ...
- Fila Launches Campaign, Pop-Ups To Support New Collection
Marketing Daily, Tanya Gazdik - Friday, July 19, 2019
"We took an abstract, elevated approach, with storytelling that also resonates wi ...
- OOH Firm Talon Broadens U.S. Footprint with Grand Visual Acquisition
Mediapsssst, Richard Whitman - Thursday, July 11, 2019
The deal, which follows the purchase of a San Diego OOH sh ...
- NYC Effort Discourages Opioid Misuse
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2019
The campaign features a man trapped in a prescription bottle with t ...