- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture ...
- Porsche Creates Cayenne Model Wall
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2019
The automaker attached 750 car models to a wall that was s ...
- Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD)
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2019
The insert, targeted to the San Francisco market, is accompanied by wildposti ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Netflix Alters Sci-fi Fans' Ideas About Surprise
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
From self-aware AI and police interrogations using VR to bio-organic printers printi ...
- Chance, Backstreet Boys Debut Remix In Doritos SBLIII Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
An ad featuring Chance's new remix of Backstreet Boys "I Want ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2019
Out-of-home advertising still has a relatively low share of overall ad budget ...
- OOH Firm Talon Taps Omnicom Veteran Cupples For Global CEO Role
MAD, Steve McClellan - Friday, January 25, 2019
The appointment comes as the UK OOH specialist prepares to expand ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...
- OOH Sports Viewing Sees Big Uptick in Audience, Ad Awareness
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
The research on OOH viewing of sports says nearly 70% of tho ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Digital News Daily, Laurie Sullivan - Friday, January 18, 2019
A programmatic digital-out-of-home campaign sold out a rescheduled UFC fight at t ...
- Adobe To Make DOOH Perform -- Is There A Place For Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 15, 2019
Adobe is working with telecom brands to determine when someone with ...
- 4 Use-Cases To Leverage OOH Data
MediaDailyNews, Dan Levi - Monday, January 14, 2019
Technology advancements and capabilities from the digital data world are helping dri ...
- PepsiCo To Run 3 Super Bowl Ads, Bows New Global Pepsi Platform
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2019
Diverse teen group Now United will help launch the platform, through packagin ...
- 'Omni' Channel Picks Up One More: Out-of-Home
RTBlog, Joe Mandese - Monday, January 7, 2019
This week, the ad industry will take a major step toward so-call ...
- Search And Digital Out-Of-Home Could Become The Next Duo
Performance Marketing Insider, Laurie Sullivan - Thursday, December 27, 2018
I've always wondered about the integration of search and digital out-of-home ...
- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one ...
- Jaguar Unveils Mobile Holiday Window
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2018
"We're encouraging consumers that spot the bus in New York City ...
- First Media, GSTV Team To Distribute 'So Yummy,' 'Blossom'
Publishers Daily, Sara Guaglione - Wednesday, December 12, 2018
The food and DIY/hack-related content will air short-form videos daily for commute ...
- Billups Adds To Executive Team
People on the Move, Steve McClellan - Monday, December 10, 2018
Independent OOH agency Billups has announced several executive hires including the appointme ...
- OOH Advertising For The Next Generation
MediaDailyNews, Kym Frank - Friday, December 7, 2018
OOH advertising has actually become a standout method of reaching those ...
- Havas Moves Outdoor Business To Talon
Around the Net In MAD London, Sean Hargrave - Wednesday, November 21, 2018
Havas Media Group has moved its outdoor buying business from Posterscope ...
- Vistar Appoints New Publisher Partnerships Head
People on the Move, Larissa Faw - Tuesday, November 20, 2018
Digital OOH specialist Vistar Media has named Chris Waterman as director, publish ...
- Gas Station TV Saw You Coming, Can Guess Where You're Going
Marketing Daily, P.J. Bednarski - Wednesday, November 7, 2018
GSTV, the company that puts TVs (and ads) at gas station pum ...
- Stella Artois Says Being Present Is The Best Present
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2018
A holidays extension of the beer's "Joie de Biere" campaign includes T ...