- Hartz Selects Cutwater As Creative-Media AOR, New Pet-Food Campaign To Debut This Summer
MAD, Fern Siegel - Friday, March 4, 2022
Cutwater founder-CCO Chuck McBride said Hartz's "ongoing mission is a huge dr ...
- Pet-Focused Media Brand Experiences Major Growth During Pandemic
Publishers Daily, Tony Silber - Tuesday, February 22, 2022
Petsradar is now in the top 50 brands in U.S. lifestyle/pets categor ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider Podcast, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Move Over, Walter, There's An Actual Chevy Owner With A Clever Cat
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 6, 2022
A Chevrolet Silverado owner with a clever cat of her own h ...
- Chewy Knows You Know What Your Pet Is Thinking
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2022
Themed "Chatty Pets," Chewy's new campaign features a cat, some dogs a ...
- Lowe's To Open In-Store Petco Locations
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 1, 2022
Lowe's and Petco are partnering on a pilot program to open Pet ...
- BarkBox Incites Next-Level Squirrel Warfare
D2C Insider, Sarah Mahoney - Monday, January 24, 2022
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offer ...
- Uber CEO Apologizes To Dog Owners, Pledges 50K To #BettyWhiteChallenge
Marketing Daily, Tanya Gazdik - Monday, January 17, 2022
The video has been viewed nearly 36,000 times on Twitter since ...
- Clif Bar Incubates Plant-Based Dog Treats For 2022 Launch
CPG Insider, Steve Ellwanger - Thursday, December 23, 2021
The company is being very circumspect about where its pet snacks wi ...
- Mars Petcare Partners With Hilton, Launches Airport Certification
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The pet care company's "Better Cities For Pets" program aims to he ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Mars Petcare's Cesar Brand Partners With Walmart
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2021
The increased humanization of pets is driving innovation, says Walmart's Melody Rich ...
- Mini Sponsors Best Friends Animal Society Pet Adoptions
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
While adoptions were up the first year of the COVID-19 pandemic, t ...
- Arm & Hammer Offers Contest To Recognize 'Unsung Heroes'
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2021
The hashtag #NationalCatDay has trended worldwide on Twitter for the last sever ...
- Amid Headwinds, General Mills Leverages 'Connected Commerce'
CPG Insider, Steve Ellwanger - Friday, October 1, 2021
The brand defines "connected commerce" as a way to "build brands acro ...
- Subaru Renews Commitment To Shelter Pets
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
Subaru has provided more than $30 million to support the health, rescu ...
- New Twitter Campaign Says 3,147 Animal Emojis Serve Key Purpose
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 27, 2021
Using the hashtag #AnimalsDoWhat, the National Council of SPCAs encourages people ...
- PetSmart Launches Online Pharmacy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 23, 2021
PetSmart is launching an online pharmacy for pet medications via its websi ...
- Dog Feels Adrift In New Ad For Petco
MAD, Todd Wasserman - Thursday, September 16, 2021
"Everyone's going back to work and you're going back to being alo ...
- Temptations Offers 'Tasty Human' Halloween Cat Treats
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
Creative features a cat owner being watched ominously by their cat, w ...
- As Pet Mania Subsides, Chewy Hunts New Growth With Health Offers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 3, 2021
Practice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians ...
- McDonald's Nabs Petco's Hassan, Will Lead U.S. Marketing
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce ...
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
TVBlog, Adam Buckman - Tuesday, August 24, 2021
As anyone knows who has watched his TV shows over the year ...
- Royal Canin Enlists Kat Dennings For 'Take Your Cat to the Vet Day'
Marketing Daily, Tanya Gazdik - Friday, August 20, 2021
While more than forty-two million U.S. households have at least one ca ...
- TSA Engages Public In Choosing Cutest Canine
Marketing Daily, Tanya Gazdik - Thursday, August 19, 2021
Anyone can vote on the federal agency's social media platforms including ...
- Rover Helps Helicopter Pet Parents Return To Offices
Marketing Daily, Tanya Gazdik - Monday, August 16, 2021
Nearly 80% of dog owners are now concerned about their pet's separati ...
- For Bark, Add-To-Box Option Builds Revenues
D2C Insider, Sarah Mahoney - Monday, August 16, 2021
Add-To-Box increases sales, helps launch new product lines, and deepens the company ...
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
TVBlog, Adam Buckman - Friday, July 30, 2021
As anyone knows who has watched his TV shows over the year ...
- Good Dog: New Digital Magazine 'Love, Dog' To Debut In August
Publishers Daily, Ray Schultz - Friday, July 16, 2021
Title will charge $48 for a subscription and will have single iss ...