- Bald MLB Spot Touts 'No Dishes' In DirecTV Campaign
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelic ...
- NAD Tells Apple To Modify, Change Some Intelligence Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 23, 2025
Apple's AI rollout just became a bit rockier. The BBB National Program ...
- Disney D2C: Better Profits, But Slower Revenue, Subscribers?
Television News Daily, Wayne Friedman - Thursday, April 10, 2025
"Decelerating DTC growth has become a concern for investors," according to Bernste ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- Time Is Of The Essence For Car Buyers
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 27, 2025
Experts say Trump's "shotgun approach" to auto tariffs will raise prices f ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions Down
Television News Daily, Wayne Friedman - Friday, March 7, 2025
Legacy-owned, TV network-based media companies are heavily using their own networks ...
- YouTube Tightens Some Restrictions On Gambling Promotions
MediaDailyNews, Colin Kirkland - Wednesday, March 5, 2025
To protect users against potentially harmful content, YouTube is expanding its polici ...
- NewsNation Counters A Fox News Channel Super Bowl Promo
Television News Daily, Wayne Friedman - Thursday, February 13, 2025
NewsNation has launched a new on-air promo ad in an effort ...
- Paris Hilton Turns Up The Heat For Frank's Red Hot
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 4, 2025
The deal between Hilton and the condiment company was hatched in collaborati ...
- Lyft Partners With Animal Planet For Discounted Pet Rides
Marketing Daily, Tanya Gazdik - Sunday, February 2, 2025
To celebrate the Puppy Bowl festivities,Lyft is offering 50% off two p ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting Campaign
MediaDailyNews, Colin Kirkland - Friday, January 17, 2025
In a new campaign, LinkedIn warns companies about the perils of accidental ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Ford Unveils Ranger Raptor North Edition Concept
Marketing Daily, Tanya Gazdik - Thursday, December 19, 2024
While the Ranger Raptor North Edition was designed to be an everyd ...
- Zillow Showcases Santa's House In Holiday Promotion
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 19, 2024
The house is listed for $1,206,139 on the Zillow website -- ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Pitching Pouches: Group Charges Publishers Promote Tobacco To Youth
Publishing Insider, Ray Schultz - Thursday, December 19, 2024
Hearst and Conde Nast are working with Philip Morris International, a gro ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- X Offers Shopify Merchants Free Ads
MediaDailyNews, Colin Kirkland - Wednesday, November 27, 2024
X has begun running full-screen promotions for its Premium account offerings, includi ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- Pinterest Offers Brands Ad Updates, Festival Season Hub
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
The company says alpha testers are seeing a 12.7% increase in conversio ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- 'Share To TikTok' Opens Up Music Sharing With Apple, Spotify
MediaDailyNews, Colin Kirkland - Friday, November 8, 2024
To further its reputation as a mainstream music discovery source, TikTok ...
- The Election Orbit: Publishers And Brands Saw Record Traffic
Publishing Insider, Ray Schultz - Thursday, November 7, 2024
Publisher traffic boomed on Wednesday - and brands like Grubhub scored wi ...