- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling throu ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- Pathwire Joins Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Pathwire, which recently acquired Email on Acid, will provide services to Goog ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketpl ...
- HelpSystems Acquires Email Security Firm Agari
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
HelpSystems is pursuing a strategy of acquiring adjacent companies, it says. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Hudson MX, a media-buying technology startup has closed a $63.5 million rou ...
- 'Axios' Shows How Publishers Are Testing New Revenue Sources
Publishing Insider, - Monday, January 18, 2021
The publisher will launch a software-as-a-service platform called AxiosHQ to help compani ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investme ...
- Contract Suit Between Email On Acid And 250ok Drags On
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
Did 250ok abuse its license agreement with Email On Acid? A pretri ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFr ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get arou ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products a ...
- Agari Adds Several Tools To Email Security Suite
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
The new features are designed to help chief information security officers blo ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Blaze Verify Integrates With Intercom App Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Blaze Verify's email validation tool is now available to Intercom users, t ...
- New Streaming Services Will Emerge - But Not In Traditional Forms
TV Watch, Wayne Friedman - Tuesday, September 15, 2020
Premium video platforms are still in their nascent phase. Is Peloton ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platfo ...
- Steve Tzikakis Appointed As CEO Of Sitecore
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
Former CEO Mark Frost will remain as an advisor to the digit ...
- Cloud Conventions Integrates Convey's Email Tool
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Conduct Campaign supports a variety of email formats, including reminders and newsletter ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, Linked ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to dri ...
- Software Startup Acquire Raises $6.4 Million In Funding
Around the Net in Email, Ray Schultz - Friday, June 19, 2020
Acquire, a startup developing a customer communications software platform, has raised $6 ...
- Contract Suit Between Email On Acid and 250ok Enters A New Stage
Email Marketing Daily, Ray Schultz - Monday, June 1, 2020
Email on Acid charges that 250ok used its email preview service ...