- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (S ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Web Sites Prove Important Tool For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
Prior to the pandemic, one in four business owners without a websi ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for yo ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Performance Marketing Insider, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Performance Marketing Insider, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTu ...
- The Focus Of Google's Core Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Monday, December 7, 2020
Just days into the holiday season, Google announced on Twitter the rollo ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- Black Friday Lessons Learned From 2020
Search & Performance Marketing Daily, Elizabeth Baggan - Tuesday, December 1, 2020
Shoppers initially held back on spending and focused on key sales date ...
- Pier 1 Adopts Storeless Model And Thrives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
If the fastest-growing, most successful brands will become storeless in 2021, Pi ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience ...
- AudioEye Partners With NP Digital, Showing How Accessibility Improves SEO Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
Digital accessibility platform AudioEye on Tuesday announced a strategic partnership with Ne ...
- Getting The Most From Links In Five Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 6, 2020
Here are five tips to help marketers boost their internal link strate ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Performance Marketing Insider, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performan ...
- Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
Performance Marketing Insider, Laurie Sullivan - Friday, October 16, 2020
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holid ...
- SEO Bias, Diversity Become Bigger Industry Issues
Performance Marketing Insider, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of t ...
- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature h ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchas ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks a ...
- NetBlaze Offers New Online Marketing Suite For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
NetBlaze Pro helps small businesses improve their SEO and build a mo ...
- Google Gender Bias Changing Retail Search Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- Moz Plans Updates To Its Page Authority Algorithm
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. H ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
- Google Sheets Tips For SEOs
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Google Sheets allows marketers to organize data, but the free cloud-based to ...
- How To Use Flowcharts To Diagnose Drop In Search Ranking
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2020
Kameron Jenkins outlines how to pinpoint the reason for a drop ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-ha ...