- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excit ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- Report: Social Media Use Soars for Moms
MAD, Larissa Faw - Monday, October 12, 2020
Women with school-aged children have increased their social media time more th ...
- Twitter Moves To Curb Political Disinformation
Digital News Daily, Wendy Davis - Friday, October 9, 2020
Hoping to prevent the viral spread of false information, Twitter will ...
- 3 Ways UGC Will Change Advertising
Marketing Insider, Rebecca Hawkins - Monday, October 12, 2020
User-generated content (UGC) captures an authentic intimacy no other creative format c ...
- Facebook High On Consumer List For Spying On Users
Performance Marketing Insider, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy ...
- Snap's 6-Second Pre-Roll Ad Works For Its TV Show
TV Watch, Wayne Friedman - Monday, October 12, 2020
Snap is starting single messaging executions no longer than six seconds ...
- Ocean Spray Helps TikTok Star Who Posted Viral Video
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 8, 2020
A TikTok video featuring a man swigging a bottle of Ocean Spr ...
- Facebook Raking In Political Ads Amid Rivals' Crackdowns: Report
Digital News Daily, Karlene Lukovitz - Friday, October 9, 2020
In part because rival tech platforms have significantly limited or banned politic ...
- Influencer Marketing Insights Live In Social Media Comments
Marketing Insider, Corey Smock - Friday, October 9, 2020
Tracking comments is the most effective way to measure your influencer marketi ...
- Wall Street Bullish On Ad Rebound, Especially Digital
MediaDailyNews, Joe Mandese - Friday, October 9, 2020
Wall Street analysts have turned extra bullish on digital media, especially soci ...
- Facebook, Following Google, To Ban Political Ads After Polls Close
PolicyBlog, Wendy Davis - Thursday, October 8, 2020
"We plan to temporarily stop running all social issue, electoral or politic ...
- Cross-Promotion Via Email And Social
Around the Net in Email, Ray Schultz - Wednesday, October 7, 2020
Marketers have limited resources for creating new content. But they can dri ...
- White House Makes New Push For Supreme Court Hearing Over Trump's Twitter Blocks
Digital News Daily, Wendy Davis - Tuesday, October 6, 2020
The government pressed its argument that President Trump doesn't violate the Fir ...
- Is Kylie Jenner The Next Katie Couric?
Social Media Insider, Larissa Faw - Wednesday, October 7, 2020
More than a third of 16- to 24-year-olds (38%), 25- to 34-year-ol ...
- Instagram To Add Shopping To IGTV, Test Shopping On Reels
Digital News Daily, Karlene Lukovitz - Tuesday, October 6, 2020
Adding a shopping function to Reels will give it a leg ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Social Platforms Ban Death Wishes Against Trump; 'The Squad' Nails Twitter For Hypocrisy
Digital News Daily, Karlene Lukovitz - Monday, October 5, 2020
Twitter, Facebook and TikTok all stated that they would remove any threateni ...
- Facebook Bans Ads Seeking To Delegitimize Election, Removes Anti-Immigrant Trump Ads
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
As Trump's attacks on the election and its outcome ramp up, inste ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- 'Deepfake' Political Ads Banned At Last Minute By Local Fox, CNN and MSNBC Affiliates
MAD, Larissa Faw - Tuesday, September 29, 2020
The ads feature AI overlays -- known as deepfake technology -- ...
- Facebook Taps Direct Response/Analytics Vet Schultz As New CMO
MediaDailyNews, Joe Mandese - Wednesday, September 30, 2020
Facebook has tapped 13-year growth and analytics vet Alex Schultz as i ...
- Republicans May Want To Regulate Facebook -- But Not Its Political Ads
Social Media Insider, Fern Siegel - Wednesday, September 30, 2020
When it comes to banning any political ads on social-media sites, 5 ...
- On Anonymity, Friends --- And How Real People Matter
Media Insider, Steven Rosenbaum - Sunday, September 27, 2020
Selling a phone on Craigslist, I found strangers who curse at y ...
- TikTok Seeks To Block Trump Administration's Ban On Downloads
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
"Hundreds of millions of Americans who have not yet downloaded TikTok wi ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Facebook Fails To Prevent PACs From Lying In Ads
PolicyBlog, Wendy Davis - Thursday, September 24, 2020
The pro-Trump political action committee "America First Action" recently paid Facebook near ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- DOJ Proposes Curbs On Publishers' Protections For Removing Users' Posts
Digital News Daily, Wendy Davis - Wednesday, September 23, 2020
The Department of Justice Wednesday proposed legislation that could make it easi ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...