- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Jan. 6 Hearing Pulls 17.7M Viewers, MSNBC Posts Best Results
Television News Daily, Wayne Friedman - Friday, July 22, 2022
The Thursday night event had the highest ratings since the initial Ju ...
- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Peacock 'Resort' Mystery Series Is Worth An Extended Stay
TVBlog, Adam Buckman - Monday, July 25, 2022
In the course of just one 35-minute episode, "The Resort" goes fr ...
- Media Stocks See Sharp Gains Following Netflix Results
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2022
Many media stocks that have been impacted since the beginning of t ...
- YouTube's Creative Ecosystem Contributed $25B To U.S. GDP
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
The Oxford Economics Study - The State of The Creator Economy ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...
- Season One, Episode 15
Red, White & Blog, Joe Mandese - Friday, July 22, 2022
The Select Committee may or may not win a Justice Department indictmen ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Netflix's Ad Efforts Just Starting -- Think Of the Bigger Game
TV Watch, Wayne Friedman - Friday, July 22, 2022
Netflix now seems to be well into the advertising way of thinkin ...
- Inflation Has Households Rethinking Streaming Subscriptions: Study
TVBlog, Adam Buckman - Friday, July 22, 2022
In the current climate for subscription streaming, inflation is driving cancellations whil ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'
Advanced TV Insider, Karlene Lukovitz - Thursday, July 21, 2022
Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- 'Rick and Morty' Creator Announces More NFT 'Krap"
Digital News Daily, Colin Kirkland - Wednesday, July 20, 2022
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens ...
- CNN's Licht Opts Mainly For Network Vets For Leadership Team
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Despite his intention to shift CNN's focus away from opinion and towa ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Television News Daily, Wayne Friedman - Wednesday, July 20, 2022
Ad "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?
TV Watch, Wayne Friedman - Thursday, July 21, 2022
E-commerce marketers now lose $29 for every new customer acquired, according ...
- Prime-Time Hearings Test Public Interest In Jan. 6 Inquiry
TVBlog, Adam Buckman - Thursday, July 21, 2022
Millions of Americans get their news from social media and late-night T ...
- Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
Digital News Daily, Karlene Lukovitz - Wednesday, July 20, 2022
Netflix is now openly acknowledging trying various tactics to curb free passwo ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of Markets
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- News Consumption Slump - Is It Because News Stories Are 'Hard To Follow'?
TV Watch, Wayne Friedman - Wednesday, July 20, 2022
According to a Reuters Institute report, a significant proportion of younger a ...
- Controversies Are A Thing Of The Past In Today's Anything-Goes TV World
TVBlog, Adam Buckman - Wednesday, July 20, 2022
Controversies, feuds, battles and naughty late-night appearances used to break out a ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Streaming Usage Hits New High In Q2, Smaller Streamers Make Gains
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Streaming households are at 81% vs. 75% a year ago, while househol ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...