- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Live And In-Person, It's Upfront Week In The Era Of COVID
TVBlog, Adam Buckman - Monday, May 16, 2022
With COVID precautions in place, the only thing that should be super-spreadi ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Vizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Disney+ Ad Option To Get 'Positive Reaction' This Upfront: Chapek
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
"We're expecting a very positive reaction from advertisers overall," said Bob Chape ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Husband's Time-Traveling Is Not An Excellent Adventure
TVBlog, Adam Buckman - Friday, May 13, 2022
"The Time Traveler's Wife," premiering Sunday on HBO, offers a new ta ...
- Crackle Owner 'Chicken Soup' To Acquire Redbox
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
The $375-million merger aims to make Chicken Soup for the Soul Entertainme ...
- Global CTV Advertising Impressions Now Outpace Mobile
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
Roughly 85% of CTV impressions delivered in 2021 were across just ...
- Brands Activate For NHL Stanley Cup Playoffs, League Seeks Youth Advisors
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2022
The NHL has more than two dozen partners, including Chipotle, Fastenal, Betw ...
- Important Considerations For Marketers Heading Into The 2022 Upfronts
MediaDailyNews, Colin Linggo - Thursday, May 12, 2022
With all major media companies investing heavily in their streaming services, it ...
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
News that Netflix could launch an ad-supported option came via a compa ...
- TV Programming 'Sources' For Consumers Keep Growing, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Consumers in 2022 are now averaging 7.4 "sources" of TV content, ...
- Movie Theater Attendance Down 40% - Where Did They Go?
TV Watch, Wayne Friedman - Thursday, May 12, 2022
There's a lot of content to consume on the big streaming platfor ...
- Movie That Spawned Lincoln Car Commercials Is Now A Netflix Series
TVBlog, Adam Buckman - Thursday, May 12, 2022
"The Lincoln Lawyer," the 2011 Matthew McConaughey movie about an L.A. lawy ...
- Discovery+ Becomes Roku Channel's First Ad-Supported Premium Sub Offering
Digital News Daily, Karlene Lukovitz - Wednesday, May 11, 2022
Both the ad-free and ad-supported tiers of Discovery+ are now available throu ...
- Nexstar Q1: Core Advertising Grows 4%, Political Ads Soar
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Nexstar's political advertising more than tripled -- up 340% to $23.7 millio ...
- Comscore Q1 Revenue Rises 4%: Losses Narrow, TV Measurement Expands
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Comscore saw "double digit" percentage revenue growth in its TV measurement busines ...
- Will TV's Ad Glut Be Forgotten As Consumers Have Obvious Options?
TV Watch, Wayne Friedman - Wednesday, May 11, 2022
Streaming video platforms have put traditional ad-supported TV, especially cable TV net ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- Apple Restructuring To Double Down On Services, Advertising
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
One senior exec will now focus exclusively on services, and another ...
- New Attribution Platform Offered By Media Culture
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Brand performance agency Media Culture says the new tool can measure onli ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- 'Cord-Shaving' Households Pose Challenge For TV Advertisers
Research Intelligencer, - Tuesday, May 10, 2022
The bottom 45% of TV viewers saw an average of 11 line ...
- Tegna Ad, Marketing Services See 10% Growth In Q1, Higher Political Advertising
Television News Daily, Wayne Friedman - Monday, May 9, 2022
Political ad revenue has spiked to $18 million for the first thr ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube
Television News Daily, Wayne Friedman - Monday, May 9, 2022
"We have grown 25% to 30% each year in ad revenue," sa ...
- Screen Time: Smart TV Makers Looking For You -- As You Look At The Screen
TV Watch, Wayne Friedman - Tuesday, May 10, 2022
Future smart TV set makers will try to add things you ha ...
- Warhorse 'Jeopardy!' Still Generating Excitement With Latest Superchamp
TVBlog, Adam Buckman - Tuesday, May 10, 2022
The 23-game winning streak of a 23-year-old tutor from Toronto came ...
- Nearly Two-Thirds Of Livestreamers Watch Sports
Video Insider, Karlene Lukovitz - Tuesday, May 10, 2022
Livestreaming is also an effective channel for reaching older audiences, according ...