- YouTube TV Debuts On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, September 30, 2019
The streaming app has been added to Fire TV devices two mont ...
- ByteDance Estimated To Take In $7B In Revs First 6 Months Of 2019
Digital News Daily, Gavin O'Malley - Monday, September 30, 2019
The video-sharing platform has firmly established itself as one of the mo ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Vimeo Hit With Biometric Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, September 27, 2019
An Illinois resident says Vimeo's newly acquired Magisto app violates a sta ...
- Downloading TV Content Via Mobile Devices Is On The Rise
Television News Daily, Wayne Friedman - Friday, September 27, 2019
Downloading TV content on mobile devices by consumers when they are unab ...
- Vox Media Buys New York Media To Further Expand Video, Other Channels
Digital News Daily, Karlene Lukovitz - Wednesday, September 25, 2019
The companies' combined sites will have an estimated 125 million monthly unique ...
- Purina Features Budweiser Clydesdales In Video Series
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
"This campaign has given us a platform to showcase horses with uniq ...
- 'BuzzFeed,' Group Nine Media, Insider To Form Video Ad Sales Alliance
Publishers Daily, Melynda Fuller - Tuesday, September 24, 2019
The yet unnamed group plans to sell advertising across each company's website ...
- Q&A With Conde Nast Entertainment's Friedrich
MediaPost Connect, Nina Lentini - Tuesday, September 24, 2019
Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Scree ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing Segment
Television News Daily, Wayne Friedman - Monday, September 23, 2019
FreeWheel says just 7% of all U.S. ad views were "audience targeted ...
- Videa Starts Open-Source APIs For Data For Local TV Advertising
Television News Daily, Wayne Friedman - Tuesday, September 24, 2019
Videa has started up what it says is the industry's first fre ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has so ...
- TiVo Survey: OTT Viewing Time Approaching Live TV
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
TiVo's Q2 video trends survey also finds 31% saying they do n ...
- NBCU: More Layoffs, Restructuring, Plus Mobile Gaming Shutdown, Ahead Of Peacock Launch
Digital News Daily, Karlene Lukovitz - Friday, September 20, 2019
Lifestyle Networks President Frances Berwick has been consolidating within the Cable Entertainme ...
- Movable Ink Adds Several Key Managers
Email Marketing Daily, Ray Schultz - Friday, September 20, 2019
Visual platform company Movable Ink has also snared 118 enterprise clients, ...
- Pivotal Initiates Roku With 'Sell' Rating, Cites Shift To 'Free Or Better' For OTT Market
MediaDailyNews, Joe Mandese - Friday, September 20, 2019
Wall Street equities firm Pivotal this morning initiated coverage of OTT platfo ...
- Brand Recall Heightened By Adding Video Ads To Social Media
Digital News Daily, Gavin O'Malley - Wednesday, September 18, 2019
Brands running video ads on social media saw shifts in brand perceptio ...
- 'Peacock' Enters Increasingly Crowded D2C Video Marketplace
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
Time spent watching online video will expand more than 20% over t ...
- Nielsen Gracenote Starts New ID System For TV/Movie Content
Television News Daily, Wayne Friedman - Thursday, September 12, 2019
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discove ...
- Virtual Pay TV Services 'Use' Down Versus A Year Ago
Television News Daily, Wayne Friedman - Tuesday, September 10, 2019
Overall, TiVo says live TV still sees the strongest results from viewer ...
- TiVo: Number Of OTT Services Used Soars To 7.2
Research Intelligencer, Joe Mandese - Tuesday, September 10, 2019
While many U.S. households are sticking with traditional cable or satellite package ...
- 'Tis The Season For Billboards Promoting The New Fall Shows
TVBlog, Adam Buckman - Tuesday, September 10, 2019
Here in New York, the new fall TV shows are being ballyhoo ...