- Quibi's Pre-Launch Ad Commitments Already At $100 Million
Digital News Daily, Karlene Lukovitz - Thursday, June 20, 2019
With launch 10 months away, Google, P&G, PepsiCo, Walmart, Progressive and ...
- Al Jazeera Readies All-format Video To Jump To Hot Platforms
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Al Jazeera's Andy Sullivan said platforms are telling them to diversify. "They' ...
- Hulu's CEO Talks Programming, Brand Safety, Ad Formats And Choice
Digital News Daily, Karlene Lukovitz - Wednesday, June 19, 2019
Ad-supported platforms must find new ways to integrate brands in consumer-friendly fashio ...
- Quibi's Board Choices Include Conde Nast CEO
Digital News Daily, Karlene Lukovitz - Monday, June 17, 2019
Directors announced in lead-up to Jeffrey Katzenberg's Quibi presentation at this week ...
- Amazon Rebrands IMDb Streaming Service, Expands Content, Targets Europe
Digital News Daily, Karlene Lukovitz - Monday, June 17, 2019
IMDb Freedive changed to IMDb TV and its available titles now inclu ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
The ad industry believes the new standard will have the greatest positi ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
Research Intelligencer, Joe Mandese - Tuesday, June 18, 2019
The Media Rating Council's new duration-weighted impression standard, which will become t ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTT
Video Insider, Joe Mandese - Tuesday, June 18, 2019
Why does Amazon need to bolt an ad server onto its te ...
- Connected TV Fraud Grows, So Does Viewability
Television News Daily, Wayne Friedman - Friday, June 14, 2019
Connected TV and mobile app fraud is up 120% over the la ...
- Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics
Digital News Daily, Wendy Davis - Thursday, June 13, 2019
Facebook has agreed to settle a class-action complaint accusing the company ...
- Michelob Ultra Turns Dads' Day Instagram Posts Into Print Cards
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Promotion offers a solution to a problem: Relatively few dads use Instag ...
- Video Transcription Opens New Doors For Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofma ...
- Apple 'Minus?' and The New Math of Distribution
Show Daily, Nina Lentini - Thursday, June 13, 2019
With Facebook Watch, the platform wants loyalty and active viewing. "They're adjusti ...
- Genesis Plays Up Handling In Stunt Video Series
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2019
The Genesis G70 luxury sport sedan is aimed at enthusiasts who pref ...
- Activist Campaigns Have Unforeseen Negative Impact On Teens
Social Media Insider, Gavin O'Malley - Wednesday, June 12, 2019
USC researchers found viewing viral videos of police shootings and detained immigran ...
- Millennials Favor Video Game Subscriptions Vs. Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Some 53% of millennials have a video game subscription vs. 51% f ...
- D2C Advertisers See Sharply Higher TV Ad Spending
Television News Daily, Wayne Friedman - Monday, June 10, 2019
Some 125 companies have increased spending by 60% ($1.4 billion) in 20 ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's Model
Video Insider, Joe Mandese - Tuesday, June 11, 2019
One of the most interesting developments I've seen in the video advertisi ...
- Tony Hawk Reteams With Bagel Bites For 'Rad Dads' Sweeps Push
Marketing Daily, Karlene Lukovitz - Friday, June 7, 2019
New Father's Day campaign includes video making fun of Hawk's much-criticized 20 ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around Pride
Publishers Daily, Sara Guaglione - Friday, June 7, 2019
Verizon Media's digital brands and content studio are producing 5B, a documenta ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers Participating
Digital News Daily, Joe Mandese - Friday, June 7, 2019
Integral Ad Science this week announced the launch of a new servi ...
- To Hell With Mobile: I Like My Video On The Big Screen
MediaDailyNews, George Simpson - Thursday, June 6, 2019
Despite mobile screens growing into the size of small dogs, viewing anythi ...
- Streaming Users Beginning To Feel Video Subscription Fatigue
Digital News Daily, Alex Weprin - Tuesday, June 4, 2019
Hub Entertainment Research found 24% of consumers say they already have t ...
- Rebuffering, Reliability Seen As Critical To OTT Video
Digital News Daily, Alex Weprin - Tuesday, June 4, 2019
New research from Akamai, the cloud service provider and content delivery networ ...
- Nielsen Integrates Scarborough Into Cross-Media Database
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In the latest integration of disparate media planning and buying databases, Niels ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Simulmedia Expands D2Cx Capabilities
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- Extreme Reach Expands AdBridge Solution To Sell Side
Digital News Daily, Alex Weprin - Monday, June 3, 2019
The ultimate goal is one supply chain connecting the buy side ...
- TV's Make Or Break Year
Video Insider, Alex Weprin - Tuesday, June 4, 2019
Some 70% of households use a streaming service, with virtual multichannel vid ...
- Pixability Taps Chris Woods As CRO
Digital News Daily, Alex Weprin - Friday, May 31, 2019
While Pixability is best known for its expertise on YouTube, the compa ...