- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- Disney+ Could Steal Nearly 9M Netflix Subscribers
Video Insider, Alex Weprin - Tuesday, April 30, 2019
A survey found 37.5% of U.S. Netflix subscribers -- about 22.5 milli ...
- FuboTV Adds Viacom Channels To Lineup
Digital News Daily, Alex Weprin - Friday, April 26, 2019
Beginning April 30, nine Viacom channels, including Comedy Central, MTV, Nickelodeon, Paramou ...
- NBCU Teases Streaming Plans As It Weighs Hulu Options
Digital News Daily, Alex Weprin - Friday, April 26, 2019
NBCUniversal's upcoming streaming service will launch "in about a year," according ...
- Mtn Dew Gets Celebs To Help Fans Get Time Off
Marketing Daily, Karlene Lukovitz - Friday, April 26, 2019
First video has Kevin Hart subbing at a gym job so ...
- Netflix Issues $2.2B In Junk Bonds In Debt-Fueled Content Push
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
The offering drew far more interest than anticipated, and received $6 billi ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- KFC Offers Naughty 'Chickendales' Video For Moms
Marketing Daily, Karlene Lukovitz - Thursday, April 25, 2019
The video, part of a Mother's Day promo for a Cinnabon Desse ...
- DirecTV Sees More Subscriber Losses, AT&T Trims Time Warner Deal Debt
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse we ...
- Esports Sponsorships Rising, Non-Game Brands Enter The Space
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
Fans are open to marketing messages, but look for marketers that understa ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reduci ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
MediaDailyNews, Joe Mandese - Thursday, April 25, 2019
In a rare cross-industry exercise to plan for how 5G and AT ...
- How Mazda Harnessed The Power Of Data
Show Daily: Videos, Nina Lentini - Thursday, April 25, 2019
In a recent survey it conducted, respondents brought up the same k ...
- Alfa Romeo Is Still In Love With Driving -- And Branding
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
That sexy Italian has been playing games with you. Alfa Romeo, ba ...
- Online Publishing Revenues Driven Up By Video
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
The AOP and Deloitte have published encouraging figures for 2018, which sh ...
- Streaming vMVPD Philo Eliminates Cheapest Package
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
In an open letter posted to the company's website, Philo CEO Andr ...
- Sling TV Secures Exclusive Streaming Rights To Iverson Classic
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
If they open Sling's Roku app, users can watch the basketball gam ...
- Curated CNN Channel Added To Pluto TV Lineup
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
The CNN channel on Pluto TV will not be the linear, li ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player ...
- Disney+ And Netflix Reshape The Coming Streaming Wars
Video Insider, Alex Weprin - Tuesday, April 23, 2019
While Netflix has established itself as the "everything service," Disney is prepari ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmat ...
- Consumers Open To Ad-Supported OTT Offerings
Digital News Daily, Alex Weprin - Friday, April 19, 2019
A survey found that 72% of viewers recalled ads and 40% sa ...
- Telaria Names Bilins Chief Product Officer, Focuses On Tech Shift
Digital News Daily, Alex Weprin - Friday, April 19, 2019
Bilins was most recently of product management at Comcast-owned FreeWheel, and befo ...
- Philo Taps SpotX For Programmatic Monetization
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
SpotX's Demand Facilitation team is also "aggressively communicating to the world ...
- Google Brings YouTube To Amazon Devices, Resolves Dispute
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
The companies say that in the coming months, Google will bring offici ...
- Former 'BuzzFeed' CRO Joins Digital Sports Publisher Wave
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
Weidlin will be tasked with bolstering Wave's business, in part, by leveragi ...
- Netflix To Open New York City Production Hub
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
The company, in conjunction with New York Governor Andrew Cuomo, announced th ...
- Netflix Consolidates Marketing Under Content Chief Sarandos
Digital News Daily, Alex Weprin - Wednesday, April 17, 2019
The change follows the retirement of Netflix CMO Kelly Bennett, who h ...
- Parrot Analytics To Provide CAA With Entertainment Data
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Parrot will provide CAA with access to an advanced dataset that pul ...