- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ad ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, ...
- Changing Consumer Habits Spark Opportunity In Niche Streaming Space
Video Insider, Alex Weprin - Tuesday, March 19, 2019
BroadwayHD seeks to take advantage of the Broadway brand, while being ...
- Innovid Taps Markus As CCO, Whittingham To Lead EMEA Region
Digital News Daily, Alex Weprin - Friday, March 15, 2019
The company is expanding after raising $30 million in a new fundi ...
- Digital Video Platforms Grapple With Reality Of Live-Streamed Massacre
Digital News Daily, Alex Weprin - Friday, March 15, 2019
Hours after the massacre, copies of the video were still being shar ...
- Cinedigm Acquires Future Today In $60M Deal
Digital News Daily, Alex Weprin - Friday, March 15, 2019
The combination of Cinedigm and Future Today's channels will make it easi ...
- 5 Golden Rules Of Video Live Streaming
Marketing Insider, Jason Cormier - Monday, March 18, 2019
For one: Mix up your content and stream frequently to keep yo ...
- Streaming Sports Network DAZN Fires Up Ad Business
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
The company will seek out global advertisers seeking an international audience, ...
- YouTube Brand Safety Blowback Appears Short-Lived
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
While a few advertisers were vocal about their decision to exit t ...
- AT&T Raising Prices For DirecTV Now, Revamping Offerings
Digital News Daily, Alex Weprin - Wednesday, March 13, 2019
The major pricing changes appear to be designed to make the streami ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
Digital News Daily, Alex Weprin - Wednesday, March 13, 2019
The company outlined three initiatives that will form the core of FreeWhe ...
- Hulu To Make Ad-Supported Tier Free For Spotify Premium Subscribers
Digital News Daily, Alex Weprin - Tuesday, March 12, 2019
The deal marks a significant expansion to the partnership forged last yea ...
- Lori Conkling To Lead Partnerships For YouTube TV
Digital News Daily, Alex Weprin - Tuesday, March 12, 2019
Conkling will lead the company's negotiations with networks seeking distribution through YouTu ...
- NBC News Streaming Service To Launch In May
Digital News Daily, Alex Weprin - Monday, March 11, 2019
The company has been streaming segments and shows since late last yea ...
- AT&T Expands Esports Presence With ESL Deal
Digital News Daily, Alex Weprin - Monday, March 11, 2019
The ESL Mobile Open will run year-round and kick off later th ...
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2019
The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybr ...
- AT&T's HBO Shakeup Suggests Big Changes Coming Ahead Of Streaming Launch
Video Insider, Alex Weprin - Tuesday, March 12, 2019
HBO chief Richard Plepler and Turner President David Levy announced their immine ...
- Disney+ Could Draw 160M Global Subscribers, As Company Opens Its 'Vault'
Digital News Daily, Alex Weprin - Friday, March 8, 2019
Upcoming streaming video service Disney+ will include the entire library of t ...
- Watch For MIT Students On The Fashion Runways
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Oh, those MIT engineering students. What won't they think of next. Her ...
- When Is A Couch Not A Couch? When It's A Sofa!
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
With that distinction, Brant Schmitz, director of performance marketing at BLU DO ...
- OTT Ad Inventory: 18% Is Fraudulent
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
While OTT platforms have many built-in advantages compared to more open digit ...
- Telemundo To Launch First U.S. Spanish-Language Esports Channel
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
The channel will stream more than 2,000 hours of programming annually. ...
- Netflix CMO To Step Down
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
CMO Kelly Bennett will step down from that role after seven yea ...
- Samba TV Integrates With Google To Measure TV Tune-In
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
The partnership will allow TV networks, content owners and programmers to measu ...
- Streaming Service TaTaTu Wants To Pay Users To Watch
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
The company will give registered users blockchain-based tokens for watching content ...
- Gillette Strikes Global Marketing Deal With Twitch
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
The Gillette Gaming Alliance will be comprised of 11 Twitch streamers fr ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorpora ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of vid ...
- Iterative, Interactive Product Video Marketing Through Crowdfunding
Show Daily, Nina Lentini - Wednesday, March 6, 2019
In the search for scale, Ministry of Supply relied on podcasts a ...
- Viacom Completes Pluto TV Acquisition, Strengthens Video Offers
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Viacom plans to use Pluto as a free OTT streaming service a ...