- Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market
Video Insider, Alex Weprin - Tuesday, March 5, 2019
The success of Hulu and YouTube TV shows the power of marketi ...
- The Criterion Channel OTT Service To Launch In April
Digital News Daily, Alex Weprin - Friday, February 1, 2019
Criterion Collection was one of the largest suppliers to FilmStruck, but wh ...
- Comscore Revenues Up 6.2% As 'Transformation' Continues
Digital News Daily, Alex Weprin - Friday, March 1, 2019
CNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-si ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad Insertion
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
Sling supports DAI on more than 90 of its networks. Those a ...
- FTC Fines TikTok $5.7M Over Children's Privacy Violations
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
TikTok will be required to comply with the Children's Online Privacy Protecti ...
- YouTube Disables Comments On Videos Featuring Minors, Following Advertiser Backlash
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
The dramatic changes to the platform's commenting system came after a numb ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- Popping The Hood On Video Planning Specifics
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Listen in as Jesse Math, VP, Social & OTT at ForwardPMX, discuss ...
- OMG's Jonathan Steuer On Selecting VideoAmp As Partner
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
When Steuer put up a slide titled, "OMG selected VideoAmp as o ...
- Alannah Pawlik Talks Up Conagra's 'Always On' Approach
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
An example is Conagra's Reddi wip, which used to be promoted on ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At Night
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Find out why. Plus, she proposes the idea that "transparency needs ...
- 'OTT Is The New Sausage'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Magna Global's Julie Anson gave a lengthy explanation of OTT, prefacing ...
- Jaws Dropped: 'Video Was On, Sound Was Off'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Among the takeaways were that the demo approach worked better than t ...
- From 'Spots & Dots' To An Agency Of The Future
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Listen in as Michael Anderson, VP of Media at Empower, describes h ...
- Political Marketers Love OTT
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Those involved in political marketing love OTT, said Sharon Aho, OTT Med ...
- Lightstream Raises $8M, Plans Expansion Of Live Streaming Video Suite
Digital News Daily, Alex Weprin - Wednesday, February 27, 2019
Lightstream's tech stack is geared toward content creators; in particular, video ga ...
- Sling TV Cutting Prices Amid Increased Competition
Digital News Daily, Alex Weprin - Wednesday, February 27, 2019
Sling's promotion, tied to tax season, offers 40% subscription prices for t ...
- Coke, Coke Zero Sugar Debut Orange Vanilla With Action-Packed Ad
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2019
The beverage giant continues to pursue the growth opportunities in flavors, particular ...
- Brand Story-Planning: The Power of Media Meeting Creative
Show Daily, Nina Lentini - Wednesday, February 27, 2019
One thing that caused jaws to drop was that the audio performan ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindse ...
- Moving Video Forward A Frame At A Time: A Brand's Perspective
Show Daily, Nina Lentini - Tuesday, February 26, 2019
As far as measurement goes, "the challenge is there are too ma ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Roku Teases Its Ad-Centric Future
Video Insider, Alex Weprin - Tuesday, February 26, 2019
In Roku's latest letter to shareholders released last week, executives outlined fo ...
- Electronic Arts: Leveling Up Data Across Screens
Show Daily, Nina Lentini - Monday, February 25, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advis ...
- Where Does Video Planning Sit?
Show Daily, Nina Lentini - Monday, February 25, 2019
"If someone's watching my commercial on an OTT device and making ...
- Convergence & Fragmentation: Video Planning By Example In 2019
Show Daily, Nina Lentini - Monday, February 25, 2019
"We're making the foundation about audience and then putting in traditional med ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- Start-Up Makes ChromaKey Backdrops Easy, Portable
Marketing Daily, P.J. Bednarski - Thursday, February 21, 2019
It's marketing the DropKey app and Studio in a Bag, which he ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Niels ...
- Burger King Trolls KFC Colonel To Promote New Sandwich
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2019
BK's online/television ad features the 'King of Flame Grilling,' aka 'K.F.G.' ...