- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Digital News Daily, Alex Weprin - Wednesday, February 20, 2019
Nielsen's data, combined with first-party data and other sources, will allow f ...
- Bud Reserve Copper Lager Ad With Charlize Theron To Air During Oscars
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2019
Bud switched this ad from the Super Bowl to the Academy Award ...
- Hulu Launches Sports-Focused Marketing Campaign
Digital News Daily, Alex Weprin - Monday, February 18, 2019
The national marketing campaign kicked off over the weekend during the N ...
- Beeswax Integrates With Operative, Simplifies Programmatic Buys
Digital News Daily, Alex Weprin - Tuesday, February 19, 2019
The integration allows for publishers to bundle linear and digital inventory togeth ...
- 2019's Big Streaming Launches Take Shape
Video Insider, Alex Weprin - Tuesday, February 19, 2019
Hulu and WarnerMedia used the Television Critics Association Winter press tour la ...
- CBS Recalibrates OTT Plans
Digital News Daily, Alex Weprin - Friday, February 15, 2019
The company is rethinking its windowing and syndication strategy for CBS A ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, includi ...
- Digital Ad Revenue Tops $26B In Q3 2018
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Marketers spent a total of $75.8 billion over the first three quarte ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Clients of FreeWheel Market will be able to use the tool ...
- Viacom Delivers For Video Advertising Bureau
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
How do you combat the narrative that brands don't need television ...
- Digital Agency Raises OpenConnect's Profile
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The team is basically the entire marketing department for OpenConnect. It manag ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabet ...
- Telaria, ZypMedia Forge OTT Ad Deal
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
ZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect loc ...
- CuriosityStream Raises $140M As It Passes 1M Subscribers
Digital News Daily, Alex Weprin - Wednesday, February 13, 2019
The company says it intends to use the funding to boost i ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanc ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding i ...
- NBCU Strikes Deal With Data Plus Math For TV Attribution
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
The deal will expand NBCU's efforts to tie marketers' video advertising ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per mont ...
- ESPN's 'Boardroom' Risks Turning Off Fans With Real-World Money Problems
Publishing Insider, - Tuesday, February 12, 2019
ESPN magazine's cover story this week delves into the sports business ...
- YouTube's Long Game: To Become A Bit More Like Google
Video Insider, Alex Weprin - Tuesday, February 12, 2019
"YouTube is a place where we see users not only come f ...
- T-Mobile To Help Consumers Navigate 'Subscription-Palooza' Of OTT Services
Digital News Daily, Alex Weprin - Friday, February 8, 2019
T-Mobile wants to help its customers discover new streaming services, and he ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dolla ...
- FCC Urged To Investigate Mobile Video Throttling
Digital News Daily, Wendy Davis - Thursday, February 7, 2019
Wireless carriers "failed to answer many of our questions, leaving us ev ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Disney Outlines Future Of Streaming Efforts
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
ESPN+ now has more than 2 million subscribers -- twice as ma ...
- SpotX Implements The Trade Desk's Unified ID Solution
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
Unified ID lets different companies in the digital ad supply chain integra ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketi ...
- Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
Research Intelligencer, Joe Mandese - Thursday, February 7, 2019
As part of its 2019 Video Convergence Report, Advertiser Perceptions asked ...