- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- YouTube Announces New Shows, CTV Ad Opportunities At IAB NewFronts
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
YouTube announced during its IAB NewFronts presentation Tuesday that brands will ...
- Roku/YouTube TV Contract Expires, But Roku Continues Access For Existing Subscribers
Digital News Daily, Karlene Lukovitz - Friday, April 30, 2021
Roku has removed YouTube TV from its channel store, but says ...
- Alphabet Revenue Soars Based On Google Advertising Sales
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analyst ...
- Google, Univision Partnership Example Of Accelerated, Sustainable Growth For Everything Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
The 8-year partnership, which includes Google Cloud, YouTube and Search, is o ...
- Porsche Enlists Bill Nye For Educational Videos
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2021
"We want to make sure it's clear why the Porsche Taycan ...
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
GARM this morning released its first report tracking performance on brand safe ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today'
Digital News Daily, Wendy Davis - Friday, April 16, 2021
Siding with Google, a federal appellate court refused to reinstate a lawsu ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U. ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop ...
- YouTube TV Tries Discounted Offers
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
Under fire for hiking its monthly sub price by $15 last yea ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim th ...
- New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
With advertisers and lawmakers more focused than ever on social content, t ...
- Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
In its debut in a highly regarded study of Americans' social med ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Goog ...
- YouTube TV Now Lets Subscribers Buy And Access YouTube-Purchased Movies
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
YouTube TV subscribers can now search for new titles to buy ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minut ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after sever ...
- Movieclips Sees Sharp Rise In YouTube Subscribers, Ad Revenue Metrics
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The YOY hike is partly due to higher at-home media consumption a ...
- Justice Department Sides With YouTube In Fight Over Section 230
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
Siding with YouTube, the Biden administration is urging a federal judge ...
- Trumpian Social Network Could Spur Support For Section 230
Social Media Insider, Wendy Davis - Tuesday, March 23, 2021
Former President Donald Trump reportedly is plotting to return to social med ...
- Porsche Enlists Keanu Reeves For Longform Video
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The eight-minute video from Cramer-Krasselt showcases both the power and range ...
- Will YouTube Finally Make Inroads In The Upfront Market?
TV Watch, Wayne Friedman - Thursday, March 18, 2021
Now, with ever more scattered premium TV and video impressions, it m ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust cla ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTub ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...