Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
- by Ray Schultz , October 16, 2018
Email marketing came up third in effectiveness in a study of digital marketing strategies by Ascend2.
Of the 190 influencers surveyed, 47% see email as effective, versus 58% for content marketing and 50% for search engine optimization. Yet email ranks as the easiest tactic, seen by only 14% as difficult. …
