Commentary
Did TAG Just Kill Ad Fraud? Even In-App?
- by Sean Hargrave , Staff Writer, January 8, 2019
it always sounded like a good idea for the body that regulates advertising industry standards in the UK, JICWEBS, to adopt the Trustworthy Accountability Group's Certified Against Fraud
standard.
One can sometimes find that turf wars erupt over standards, but with digital marketing not knowing any borders, it always seemed …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
