All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video

by Nina Lentini , Staff Writer @Nina_Lentini, February 25, 2019

“The good news is there’s technology and data finally coming to market to put the pieces back together,” Jonathan Steuer (above), chief research officer, Omnicom Media Group (OMG) told Monday’s audience at MediaPost’s TV & Video Insider Summit in Scottsdale, Ariz.

"TV is slowly moving beyond broad demography, evoking how we …