Linear TV Ads Remain Most 'Relevant' To Viewers

Although there has been much discussion and effort surrounding targeted, audience-based TV advertising, one study says linear TV video advertising is still more “relevant” to viewers than other forms of digital media -- including video from streaming platforms.

The study says 49% of respondents believe TV will show advertising that …

3 comments about "Linear TV Ads Remain Most 'Relevant' To Viewers".
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  1. Douglas Ferguson from College of Charleston, May 16, 2019 at 2:01 p.m.

    Maybe it's the cynic in me, but I'd love to know who funded that study. Surveys can be designed to get the intended response.

  2. Ed Papazian from Media Dynamics Inc, May 16, 2019 at 4:22 p.m.

    Douglas, extremely generalized studies of this sort, where the respondent is not referring to a specific ad campaign but is providing what I call an "impressionistic" reply must be taken with many grains of salt. The "finding" that"TV" provides the most "relevant" advertising is probably nothing more than a reflexion of the amount of time people spend with advertising media. As they still watch more "TV" than they stream this is the most likely explanation for the former's "victory" in this study.

  3. Ed Papazian from Media Dynamics Inc, May 16, 2019 at 4:27 p.m.

    "Reflexion" should be "reflection" in the second to last sentence in my reply.

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