Comcast Pushes New Addressable Advertising Group
- by Wayne Friedman , June 18, 2019
Comcast Advertising, a unit of Comcast Corp., is pushing its own content-distributors industry consortium group for widespread use of addressable advertising, called On Addressability.
Charter Communications and Cox Media, Cox Communications’ ad division, have joined Comcast Advertising.
Marcien Jenckes, president of advertising of Comcast Cable, stated: “Historically, TV has lagged …
