Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most frequently cited repercussion.

Collectively, marketers estimate that 21 cents of every media dollar spent by their organization in the last year was wasted due …

Next story loading loading..

Discover Our Publications