IAB: Programmatic Now 85% Of All U.S. Digital Advertising
- by Joe Mandese @mp_joemandese, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau.
The finding is important, because the IAB to date has eschewed official estimates for programmatic in its regular ongoing tracking of digital advertising spending in …
