Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients

When it comes to the KPIs -- or key performance indicators -- used to evaluate the ROI of advertising, big agencies are far less performance-oriented than small agencies or their clients. That's one of the findings of the second in a series of "Organizational Benchmark" studies published by the Advertising …

Next story loading loading..

Discover Our Publications