January 25, 2023
Local Media Forecast To See A 3.6% Drop In 2020
- by Wayne Friedman , April 27, 2020
Even with the expected rise in political advertising in 2020, local media will now see a 3.6% year-over-year drop in advertising due to COVID-19, according to a new survey.
BIA Advisory Services says advertising across all media platforms will land at $144.3 billion this year -- a 10.6% drop from …
