Commentary
Why Creatives Will Be Praying Harder Than Most For Growth
- by Sean Hargrave , Staff Writer, April 29, 2020
Sorry to pile on extra bad news, but it turns out that most people in advertising aren't expecting the long-anticipated fourth-quarter recovery. For reasons we'll discuss here, that could have a
bigger hit on creative than media shops.
A recent survey in "Campaign" is now leaning away from …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
