Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
- by Wayne Friedman , May 15, 2020
Due to higher-than-expected primary spending -- partly driven by the absence of live event campaigning -- political advertising is now expected to total an even bigger record of $6.7 billion this year, according to one estimate.
Advertising Analytics is raising its estimate by 12% because of primary spending, higher fund-raising, …
