COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
- by Wayne Friedman , May 28, 2020
In the thick of massive TV advertising changes at the end of March through mid-April, Nielsen says the number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled over the three-week period.
For the week April 13 through 19, COVID-19 messages tied to major brands …
