January 25, 2023
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
- by Joe Mandese @mp_joemandese, June 2, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying processing data of major ad agencies and clients, is substantially expanding its pool and is also expanding geographically.
In the U.S. market, SMI is adding …
