Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics

Dentsu Aegis Network (DAN), whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to develop “attention planning capabilities” based on its proprietary “engagement metrics.”

DAN says the project is part of an initiative ...

1 comment about "Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics".
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  1. Ed Papazian from Media Dynamics Inc, June 26, 2020 at 7:06 a.m.

    It will be interesting to see how this translates to the time buying process and whether the sellers will use the same data when they create their packages and other offerings. A good first step---I hope.

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