Commentary
Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
- by Steve Smith , Staff Writer @popeyesm, July 17, 2020
Selling mattresses is a lot like selling cars … or hamburgers. Take your pick. Both wildly different product types apply to a sleeptime line in their own ways, we discovered in talking to Burke Morley, Purple Mattress VP of Brand and Executive Creative Director.
The D2C Bed-in-a-Box category has …
Steve Smith is Editorial Director of Events for MediaPost
