Commentary
Disney Projected To Yield 19% Of Total Sales From Streaming This Year
- by Karlene Lukovitz @KLmarketdaily, August 25, 2020
Disney will yield $11.2 billion, or 19%, of its total sales from direct-to-consumer revenue this year, driven primarily by its new Disney+ and now majority-owned Hulu streaming services, estimates Macquarie Research in a new report.
That percentage reflects Disney's investment in driving Disney+'s remarkable growth in subscribers -- up to …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
