IAB: The Impact Of COVID-19 On Data Spending

by Laurie Sullivan , Staff Writer @lauriesullivan, August 28, 2020

While COVID-19 has impacted the short- to mid-term marketing spend for marketers, the long-term impact is much less certain, according to The State of Data report conducted and published by the IAB Programmatic + Data Center of Excellence and Winterberry Group.

COVID-19 is likely to drive up to 20% in data cuts …