Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
- by Joe Mandese @mp_joemandese, September 15, 2020
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic.
The analysis released this morning by performance analytics firm Veritone shows that on average, TV and radio ad campaigns are generating nearly 7% greater "lift" …
