Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs

Project OAR -- an addressable TV ad consortium of media companies and TV set maker Vizio -- is now working with TV research company on measurement specifications.

Project OAR (‘Open Addressable Ready’) is looking to extend audience target-centric, addressable TV advertising efforts.

Using Inscape, a data-tracking company owned by …

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