iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
- by Wayne Friedman , September 18, 2020
Project OAR -- an addressable TV ad consortium of media companies and TV set maker Vizio -- is now working with TV research company iSpot.tv on measurement specifications.
Project OAR (‘Open Addressable Ready’) is looking to extend audience target-centric, addressable TV advertising efforts.
Using Inscape, a data-tracking company owned by …
