Amazon Prime Day Becomes Kickoff To Holiday Shopping

Marketers are calling Amazon’s Prime Day the new kickoff for the holiday shopping season, since the marketplace moved the date as a result of the COVID-19 pandemic.

Data from WARC research estimates Amazon’s ad business is growing 4.5 times faster than Facebook’s and 63 times faster than Alphabet’s. And COVID-19 will result in an added $183 …

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