Amazon Prime Day Becomes Kickoff To Holiday Shopping
- by Laurie Sullivan @lauriesullivan, September 28, 2020
Marketers are calling Amazon’s Prime Day the new kickoff for the holiday shopping season, since the marketplace moved the date as a result of the COVID-19 pandemic.
Data from WARC research estimates Amazon’s ad business is growing 4.5 times faster than Facebook’s and 63 times faster than Alphabet’s. And COVID-19 will result in an added $183 …
