Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
- by Wayne Friedman , November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a third-quarter 2020 survey from ad-technology company Pixalate.
Roku’s share of advertising is tops, leading OTT and CTV devices, with Amazon at a 9% share; Samsung, 6%; Apple, 5%; Vizio, 4%; …
