January 25, 2023
Network Ad Spending To Rebound On Easy 2020 Comps
- by Joe Mandese @mp_joemandese, January 6, 2021
The bad news for U.S. network TV ad spending is that it will likely see fourth-quarter 2020 results come in with the worst ad-spending erosion since the second quarter of the year -- a significantly negative bellwether for the first quarter of the 2020-21 broadcast season.
The good news is …
