Commentary
The CX Squeeze: Are Brands Really Ready For The Digital Future?
- by Ray Schultz , Columnist, February 23, 2021
Brands are working to improve the customer experience — and some believe they have a deadline, according to The State of Customer Experience Transformation, a study by Merkle.
Of those polled, 31% feel they won’t be around in 10 years if they fail to achieve CX transformation now. However, 57% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
