Time Viewed On Cable Nets Rose In 2020, Ad Concerns Remain
- by Wayne Friedman , April 1, 2021
After years of declining viewing time on cable TV networks, 2020 witnessed a small spike -- due to sharply increasing news coverage. But long-term, advertising concerns will remain for cable networks, says one analyst.
Last year, TV news networks amassed 2.01 billion minutes viewed for persons ages 2+, Nielsen says …
