U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019


In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year. Importantly, it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% …

2 comments about "U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019".
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  1. Douglas Ferguson from College of Charleston, April 20, 2021 at 11:26 a.m.

    It's like ratings books when I worked in TV. Every bad one reminded me of how good I would feel in one year and vice versa. 

  2. Joe Mandese from MediaPost Inc., April 20, 2021 at 11:36 a.m.

    @Douglas Ferguson: Which is why we included two-year comps, too. Also, the index goes back nearly 10 years if you want to compare things over time.

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