Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
- by Joe Mandese @mp_joemandese, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related to the COVID-19 pandemic, says those cuts did not explicitly impact its field force, but “included voluntary pay cuts by our leadership team, savings related to 401k and a reduction in corporate travel and expenses,” according to Chief Data …
A strange explanation, indeed.