Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines

by Tony Jarvis , Op-Ed Contributor, May 18, 2021

Is there a rift in the U.S. out-of-home advertising measurement industry?

Over the past two weeks, ad trade association, the Out-of-Home Advertising Association of America (OAAA), issued new media research standards for digital out-of-home audience measurement (May 10) and general out-of-home ad impression measurement guidelines (May 13).

The problem, from …