January 25, 2023
OAAA Buyer's Guide: It's The Video, Stupid
- by Joe Mandese @mp_joemandese, May 25, 2021
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the Out-of-Home Advertising Association of America (OAAA) today is releasing its first “Buyer’s Guide” devoted to video advertising.
“While linear TV has traditionally been seen as the advertising stronghold since …
