Commentary
Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
- by Michael McLaren , Op-Ed Contributor, July 6, 2021
Whether we realize it or not, we are all in the business of content. And the pandemic has exacerbated the proliferation of content due to the corresponding shift to a greater reliance on digital media.
But not all content -- especially digital content -- is created equal, and there is …
